At this time of year, marketing professionals focus almost exclusively on planning successful holiday campaigns. Brands that write off holiday advertising as a fad because it occurs only once a year could be missing out.
Holiday marketing gives fantastic opportunities for brand building that last the test of time and can benefit a brand throughout the following year.
Why Advertising Round the Holidays is Crucial.
Seasonal shopping generates a lot of revenue for online and offline stores in the US. Therefore, retail firms should consider their holiday marketing strategies and campaigns as crucial points in their annual marketing calendar.
It would be wise to refrain from employing holiday marketing efforts to establish a long-term brand reputation, given their significance and a large amount of marketing budget and resources.
The role of seasonal advertising in promoting brand awareness.
A company’s brand is more than its name, tagline, and logo. A brand is the sum of the tangible and intangible memories associated with a company, its products or services, and the overall impression made on customers. A company’s brand, in a nutshell, is its identity and competitive advantage.
Brand building encompasses any efforts that help develop the company’s brand. Design and logos are certainly part of this, but so is every consumer touchpoint with a brand.
Every encounter or touchpoint a business has with its customers, from how it is represented on social media to the support team’s response, affects the public’s opinion of the company. During a time like the end-of-year holidays, holiday marketing provides more touchpoints between customers and brands than at other times of the year.
That’s why this time of year is perfect for marketing your brand. Many successful marketing campaigns during the holidays focus on short-term gains and long-term recognition of the company. These methods include holiday email marketing, movements, and influencers’ exclusive holiday giveaways.
Drive holiday sales and fortify your brand with influencer marketing.
If done correctly, influencer marketing may skyrocket holiday sales and establish the groundwork for enduring relationships with customers.
When you find the perfect influencer to work with, one who is a good fit for your brand and products, you can increase consumer trust in your company far more rapidly than traditional advertising.
The popularity of influencer marketing can be attributed to the fact that consumers are more likely to make a purchase when recommended by someone they respect. In comparison to, say, the brand’s blog, a genuine influencer’s review or recommendation will always carry more weight.
Incorporating a partnership with an influential person into a brand’s Christmas marketing plan is brilliant. However, the actual power of influencer marketing frequently only emerges for a few months. To maximize the immediate sales and long-term brand recognition benefits, agree to a collaboration that lasts beyond the holidays.
Pick out a unique holiday gift.
Giving away free products over the holidays on a company’s website or social media page is a great strategy to increase traffic and sales while also building loyalty to the brand.
From a brand-building perspective, some of the most valuable freebies ask consumers to share a story or comment on a post. Consider every time someone shares one of your posts or videos as a personal recommendation of your business. Their acquaintances will see their actions as endorsing the brand or its items.
The endorser’s readers may opt to spread the article or become brand devotees. It allows them to boost seasonal sales in the short term while fostering relationships with customers in the long run. During the holiday season, a brand’s giveaway campaign needs to offer an exclusive reward that will be highly sought after by the brand’s ideal customer. After all, there’s a risk that whatever Christmas marketing efforts you make will get lost in the shuffle.
Email marketing during the holidays
Digital marketers would be hard-pressed to name a more fundamental tool than email marketing. This method allows businesses to deliver their messages directly to customers’ inboxes. Little effort is required to add a unique touch to an email marketing campaign.
Inspiring brand loyalty and forging a deeper, more permanent connection between a brand and its audience are both aided by personalization. Email marketing can give the impression of a personal message from the company if the tone and content are just right.
Plus, the return on investment for an email marketing campaign is very high. Incorporating a limited-time seasonal freebie into the mix is a surefire method to boost sales. A brand can grow its audience and strengthen its relationship with its customers by offering an incentive to new members.
Boost the effectiveness of your holiday advertising.
It’s simple to write off holiday marketing for online retailers and brands as a blip on the calendar. Looking closely, you’ll see that holiday marketing has much-untapped potential for expanding your company’s brand.
With the correct strategy and execution, brands can gain customers’ trust and boost holiday sales. A well-thought-out and executed holiday marketing effort can do wonders for a company’s standing in the marketplace.
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Bio:
Molly Raymond is an entrepreneur who has built a reputation as a successful businesswoman and environmental advocate. Over the years, she has launched numerous ventures across a range of industries, each with a unique focus and purpose.
Molly’s passion for environmental causes has been a driving force in much of her work. She is particularly dedicated to ocean conservation and clean-up efforts, and has launched several ventures aimed at supporting these initiatives.
Despite her busy schedule, Molly is also committed to giving back to her community. She is actively involved in several local charities and organizations, and regularly donates her time and resources to support their causes.
